(SMO) is the use of a number of social media outlets and communities to generate publicity to increase the awareness of a product, brand or event. We make sure you are connected with the real search engines, maps, local sites as well as all of the Facebook, Twitter, Yelp!, Trip Advisor, etc. It is a lot of work and time to tackle this on your own, especially if you are not familiar with the process.
For more information on SMO check the following link to Wikipedia. It is well defined. https://en.wikipedia.org/wiki/Social_media_marketing
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